Creating the exceptional camp
Sugar Bay Resort is a holiday camp for kids and teens located on the Dolphin Coast of Kwa-Zulu Natal. The camp has been running for the past sixteen years and has improved with every passing year. We recently spoke with Sugar Bay’s camp director, Zoe Ellender, to find out how she envisioned the summer camp concept and in turn, created the exceptional camp. Ellender shared that it all began with her unhappiness practicing as an attorney. She disliked the unhappy environment where the more miserable clients were, the more money you made. She engaged in some deep soul searching after her realization that her career was too negative for her, and, with the aid of a life coach, was lead into discovering what her passions were. “I love the beach, I love children, I love the sun and hate England, events management, sports, especially ocean sports, teaching, and planning and going on holiday” , she said as her face lit up with glee. “When I discovered m...