Why I believe in camp, and you should too
Having turned the dream of creating a ‘children’s paradise’ into a successfully running business, Sugar Bay’s Founding Director, Zoë Ellender, shares why the benefits of American summer camps inspired her to start her very own camp in South Africa. “As a child, I was given a lot of opportunities to go on holiday which didn’t require spending a lot of money. We would go to our grandparents on a little farm in the Free State, in Clocolan, which is along the Lesotho border. I would be surrounded by my older cousins who were great role models and we would be busy from sunrise to sunset; climbing mountains, building forts, jumping off cliffs and just going on escapades. When I began soul searching after realizing I was unhappy in my legal career, I cast my thoughts back to these moments in my life when I was happiest. I began recapturing my youth and parts of these holiday experiences. This is how my love for camp began, in a healthy environment, without any distractions, ...